Hi, I’m Victoria.

I am a product strategist and service designer with experience across various user types, sectors and business sizes.

Project case studies

Re-architecting a global bank’s HR tooling with service design

As the Lead UX Consultant at a global bank, I created a workstream to conduct research on digital and process problem areas, prototype solutions, and turn research findings into business readiness insights for a detailed build action plan.

Enabling low-risk entry to a new business direction for a startup

As the Lead Product Designer at FollowApp, a healthcare tech startup, I contributed to the effort to focus and refine the product offering, re-architect the platform with our tech team to be user-led, and reduce manual effort to onboard new customers.

Skills & deliverables

Research & discovery

  • Current state analysis, future state needs and expectations

  • Qualitative interviewing

  • Tool usage assessment

  • Behavioural observation

  • Task-based mental model assessment

  • Quantitative experience ratings to form KPIs

  • Persona development

  • Digital ecosystem mapping

  • Competitive landscaping

Cross-functional alignment

Influencing priority and requirement definition via:

  • Ideation session facilitation

  • Stakeholder interviews and alignment workshops

  • Solution feasibility assessments in partnership with engineering

Executing tested solutions

  • Prototyping and usability testing with users before committing to build

  • UI design and design team management throughout the creation process

  • Logic and behaviour definition

  • Design system definition and maintenance

  • Development handover specifications, partnership during build to problem-solve

  • Design QA sign-off before deployment

Testimonials

“One of the things I value most from Victoria is how proactive she was at identifying areas for improvement in our products and how flexible and adaptive she proved to be when working with changing requirements and evolving processes.”

Pep Trias Google

“Victoria always exceeds expectations on complex and challenging design work. Her ability to lead UX Research, workshops, and iterate strategy and solutions is unmatched.”

Hannah Kidwell Google

“Victoria managed engagements with global clients like HSBC or Barclays end-to-end, demonstrating her superior skills in research (qual and quant), insight analysis, ideation, design and prototyping. She is also a great team player and an effective communicator, who excels through her collaboration with cross-functional teams.”

Fernando Amenedo Capco